About Us

A team that treats your money the way we treat our own.

Safe Investing Expert is an independent advisory practice rooted in Cadillac, Michigan, serving families across the country with a simple promise: clear advice, conservative discipline, and a plan that grows with you.

Our story

We started Safe Investing Expert because we kept meeting people who had been sold products instead of given plans. As an independent firm, we have no quota to fill and no proprietary line to push. That freedom lets us put what's right for you ahead of everything else.

How we work

Every relationship starts with a conversation, not a pitch. We listen, then build a strategy that balances growth and protection — and we stay with you to adjust it as life and markets change.

Ryan Cicchelli

Founder

Meet the founder

A lifelong commitment to safe, strategic retirement planning.

For nearly 15 years, Ryan has been working with clients whose needs range from early-age retirement planning to late-retirement recovery planning. His exposure to diverse financial scenarios has helped him build experience in working through the challenges, considerations and unknowns surrounding a client's personal and unique financial situation.

Ryan focuses on helping clients work toward their retirement dreams through a well-thought-out financial strategy. During his career in the financial services industry, he has gained experience in helping people prepare not only to live — but also to thrive — in their retirement through the use of safety-minded financial options and diligent customer service.

Ryan has been featured for his work and financial insight in several finance publications, including MSN Money, Forbes, Yahoo Finance and more. Ryan travels around the country giving training presentations and holding speaking engagements on annuity sales and ethical practices. He and his team are excited to work with you on any and all insurance and financial-related needs. Our staff is committed to providing you with a personalized, friendly approach, and Ryan believes in open communication — so ask him anything. He's ready to talk.